![]() With that, #BlackLivesMatter-a rallying cry for a new generation-was born. We thought, How do we get folks together and take that energy and create something awesome?” “I felt a sense of urgency about the next steps we could take together to change the story,” Tometi says.Īdds Garza: “We wanted to connect people who were already buzzing about all this stuff and get them to do something, not just retweet or like or share. Tometi, 32, the executive director of the Black Alliance for Just Immigration in New York City, saw the hashtag and reached out to Garza, whom she knew from the activist community, and volunteered to build a digital platform. Our lives matter.”Ĭullors, 33, a Los Angeles–based organizer and artist, shared the posts on Facebook, spontaneously finishing her own post with #BlackLivesMatter. “I continue to be surprised at how little black lives matter,” she wrote. “When I woke up in the morning,” says Garza, 35, who is the special projects director of the National Domestic Workers Alliance in Oakland, California, “I wrote a love letter to black people.” Her now-famous Facebook posts are a lament, an exhortation, and a praise song. “We call each other ‘Twin.’”) The night of the verdict, they texted, sharing their grief. (“We just fell in love instantly,” recalls Garza. ![]() Garza and Cullors had met at a conference for activists nearly a decade earlier. ![]() But as they mourned, they turned their sorrow and outrage into action, creating a powerful civil rights movement that, in just three years, has transformed the way Americans think and talk about race. The night of the acquittal, all three women were devastated.
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